Corportate Introduction
Dongfeng Motor Corporation Limited is a significant backbone of China’s automotive industry. Its predecessor, the Second Automobile Manufacturing Plant, was established in 1969. The company is headquartered in Wuhan, Hubei Province. It currently has total assets of 499.3 billion yuan and employs 127,000 people, ranked 188nd in the world’s top 500. It has sold over 1,200,000 vehicles overseas, with its products sold in over 100 countries.
Our main business covers commercial vehicles, passenger vehicles, NEVs, auto assemblies, parts and components, machines and equipment, and other automobile-related products and services.
After over 50 years of development, Dongfeng Motor has become an industrial R&D, manufacturing, and marketing leader. At the same time, Dongfeng Brand has become a well-known name for a long time and also enjoys a good awareness in the global market.
Its commercial vehicles (trucks and buses) cover a full range of series, including medium-duty, heavy-duty, light-duty, mini trucks, and conversion trucks for particular purposes. The passenger vehicles include cars, SUVs, MPVs, mini-CVs, and Special trucks. High-mobility special off-road vehicles include the Dongfeng Mengshi, desert off-road, and AWD off-road vehicles. Moreover, Dongfeng Motor also offers new-energy vehicles, including HEV, all-electric, and natural gas vehicles. Dongfeng Motor can provide customers with the most reliable and valuable product solutions with its full range of products.
Brand Strategy
Company Mission
Drive your dreams
Company Values
Quality | Intelligence | Harmony
Three Business Segments
Vehicale business | Scientific and technological development | Service Ecology
Science and Technology Advancement Plan
Dongfeng Advance
Corportate Introduction
As an excellent brand with more than 50 years of development history, Dongfeng is the China automobile industry’s first well-known trademark and one of the World’s Top 500 Famous Brands, winning such honorary titles as China Famous Brand Product and The Most Competitive Brand in the Market and enjoying high brand awareness and reputation both at home and abroad. Dongfeng Motor is one of the Chinese auto brands that entered the world’s top 500.
The Dongfeng brand text logo is . Its graphic logo resembles a pair of revolving spring swallows in a circle, vividly representing the vision "Two Swallows Dancing with Dongfeng" and evoking the sense of the East Wind (Dongfeng) bringing warmth and enchanting sunny days; every living thing is full of vitality, intimating the company's prosperous future. The logo also resembles a double "人" (the Chinese character "ren," meaning "people"), implying that the company infuses its business with a people-oriented philosophy. The dancing, flying sparrows in the logo revolve like a wheel moving forward, representing Dongfeng Motor's products galloping throughout China and toward the global market.
DONGFENG Global Strategy:
BRAND PYRAMID
Global Comms Brand Values
Quality
User Experience
Quality is the root of the Dongfeng brand of the new era, uniting the company, its employees and its products.
Intelligence
Product Values
Intelligence is the source of Dongfeng brand in the new era, and we are committed to constantly improving our ability of providing intelligent products and customers’ experience of using them.
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User Experience
Quality is the root of the Dongfeng brand of the new era, uniting the company, its employees and its products.
Global Operations
Fortune 500
World’s Top Automakers as Partners
Global Intelligent KD Factories
GLOBAL NETWORKhip + Service Network
Technological Innovation
World-leading NEV Tech
Mach Power and Loong-Gine Power
Patented Technologies
Global R&D and Design Team
Advanced Quality
Intelligent Car Manufacture
World’s Top Suppliers
Guaranteed Safety
The Choice for Global Customers
TECHNOLOGY & INNOVATION
Dongfeng Motor is a “National Innovative Pilot Enterprises” in China. The Company boasts a leading car research and development system with over 7000 R&D staff (accounting for 5% of its total number of employees) and the most significant automobile test base and self-assembly capability in China.Moreover, the Company has ranked first in several awards for scientific and technological progress in China’s automotive industry for six consecutive years and boasts one of the most significant number of patents in the industry. As a state-level “enterprise technology center” in China, the Dongfeng Motor Technology Center will enable Dongfeng Motor to lead development by technical innovation with the support of its global research and development centers.
Autonomous Driving System
Driverless Vehicle
Production of Vehicle Model
Modern Engine Research and Development
Global Expansion, Constant Innovation
Dongfeng Motor has led a development path of continuous breakthroughs by adhering to independent R&D and innovation based on the formulation and implementation of its globalization strategy. Dongfeng Motor’s overseas business covers more than 30 countries and regions in Asia, Africa, South America, and Central and Eastern Europe. While expanding its overseas market, Dongfeng Motor has been shaping an internationally famous brand with its advanced management concepts, technology, and top design to support its brand globalization. Located in China, Sweden, and Germany, our domestic and overseas R&D bases are committed to technological innovation and application in the automotive industry through joint research and development.
TECHNOLOGY & INNOVATION
TECHNOLOGY & INNOVATION
Corporate Social Responsibility Plan
During the “14th Five-year Plan”, to adapt to the national economic and social development requirement and corporate development strategy, Dongfeng Motor formulated a new round of social responsibility action plan-“Nurturing” Plan 3.0, clarifying the strategic vision, target path, and practice system of Dongfeng Motor’s new game of social responsibility work, and guiding Dongfeng Motor’s social responsibility work to a new journey.
Committed to becoming a sustainable development of excellent technology enterprise.
Integrity, innovation, empowerment, and goodness.
Strive to build a high-quality CSR working system under sustainable development, construct the social responsibility “3+1” supporting framework, create Dongfeng Motor responsibility soft power, and promote the company to achieve high-quality development.
Conduct social responsibility “Nurturing” practice system of social responsibility, focus on the three actions of “Runfeng Action”, “Runxing Action” and “Runmei Action”, and promote 12 social responsibility practice issues.
SUPPORT ARCHITECTURE
Dongfeng Motor conducts social responsibility “3+1” support architecture and strives to create and improve “three systems” and “one platform” and consolidates a work foundation for social responsibility.
SUPPORT ARCHITECTURE
The social responsibility work of Dongfeng Motor during the “14th Five-year Plan” will adopt the “three-step” path to improve the mechanism, optimize the layout, deepen the practice, polish the results, and help the high-quality development of social responsibility work.
Improve the mechanism and optimize the layout (2021-2022). We will deepen the configuration of the “3+1” support framework and improve the support capacity of social responsibility management. Secondary units shall promote the implementation of the “Nurturing” Plan 3.0 and consolidate the foundation of social responsibility management and practice.
We fully implement the practice system of “Nurturing” Plan 3.0, coordinate and promote social responsibility, realize resource integration and sharing through a win-win social responsibility platform, and promote the value creation of the company’s social responsibility work.
We form a closed-loop management of social responsibility work and constantly promote the sustainable development of social responsibility work, set up a model of social responsibility practice, continuously promote the construction of the Dongfeng Motor responsibility community, and build a model of central enterprises.
RESPONSIBILITY SYSTEM
To guarantee the smooth performance of the social responsibility work, Dongfeng Motor establishes and constantly improves the social responsibility system, modifies Social Responsibility Management Measures, Fund Management Measures of Dongfeng Motor Public Welfare Foundation, formulates Guiding Opinions of Dongfeng Motor Social Responsibility System Construction and other rules and enhances Dongfeng Motor’s social responsibility system construction and management. In 2022, Dongfeng Motor has optimized and improved four social responsibility work-related systems and processes and guaranteed project compliance.
